3604

SUPER PROFITABLE NEW TECHNIQUES FOR SELLING BOOKS BY MAIL

The total number of books sold by small, part-time mail order

entrepreneurs is growing each year. Total sales each year for the

past five years have increased by almost 30-percent over the

previous year's sales.

Two "new angles" have greatly contributed to this phenomenal

growth in total sales.

One is the practice of offering a wide selection of books via

"mini-catalogs" The other "angle" is the practice of sending

these "min-catalogs" to prospective buyers as "inserts" in

printed materials the prospect has already ordered.

Mini-catalogs are usually printed on 8 1/2 x 11 sheets of

paper, then folded in half along the length, and simply slipped

inside the covers of a magazine or the folds of a newspaper.

Often-times, a mini-catalog is folded and sent out as a

self-mailer. Both of these methods of obtaining circulation are

very profitable.

A book-selling "mini-catalog" is made up of a "full-page

commercial" on the front page. This is your main sales thrust, or

primary attempt to sell a "featured" book with ease of your

mailings. The second, third, and half of the last page of the

min-catalog should be two columns of listings of other books you

have to offer.

Each listing should consist of the title of the book offered,

followed by a short description of either the book itself, or how

the book can benefit the buyer. This is then followed by the

catalog number of the book, and the price.

The bottom half of the page of your min-catalog should be

devoted to your customer order coupon. The "mini-catalog" should

be typeset, and printed on a different color of paper for each

mailing. Recent sales results indicate that the better quality

paper your mini-catalog is printed on, the more sales it brings

in for you.

Two major publishers who are currently supplying ready-made

catalogs for your use in generating business are;

PREMIER PUBLISHERS of Forth Worth, TX, and WILSHIRE BOOKS of N.

Hollywood, Ca.

Write to them on your letterhead, and ask for samples of their

promotional material.

Once you've got a mini-catalog with which to advertise your

books, you must bring all your efforts to bear on the problem of

obtaining maximum circulation of your mini-catalog among the

prospective book buyers.

The easiest and least expensive method is as follows: Check at

your newspaper offices for a listing of all their distributors

and/or route carriers. Contact these people and ask them to give

you a price they would charge to include one of your

mini-catalogs with each paper they sell or deliver. Determine how

many "min-catalogs" you'll need for this kind of distributors,

have that number of min-catalogs printed, hand them out to your

contracted distributors and newspaper carriers; then sit back and

prepare to fill book orders. It's simple and easy, but best of

all it really results in big profits for your book-selling

business!

Another simple method would be to line up students from

different junior high schools in your area, and pay them each $10

per thousand to deliver your min-catalogs door-to-door. If you

have junior high school age children, this could be the easiest

and least expensive method of distribution for you.

Major cities also have professional distributing services which

deliver advertising material to the residents. Check your local

phone directory for their names and addresses.

The orders which you develop through the local distribution

method can be filled by mail.

To expand your market beyond the local area, you need to

solicit the business by mail. Several excellent books are

available on developing sales by mail. A few are listed here.

Order from the distributor who supplied this report to you.

#366 FORTUNES WITH BOOKS MANUAL, BY LEE HOWARD...$7.95

#360 FREE ADVERTISING FOR MAIL ORDER DEALERS....$10.00

#365 &50,000 A YEAR FROM MAIL ORDER ADS.........$10.00

THE END OF THIS REPORT